Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/05265_Field_OMLJ T14.txt

Text File | 1996-04-10 | 572b | 14 lines

established corporate order. McLuhan the icon of
the 1960s, branded an outlaw by the establishment,
is reinvented for the needs of a post-television
generation.

“The poet Stephane Mallarme thought ‘the world
exists to end in a book.’ We are now in a position
to transfer the whole show to the memory of a
computer.” (McLuhan 1964, p.59)

The second factor provides an answer of sorts to
writer Tom Wolfe’s famous question of the 1960s:
“But what if he is right?” The latest surge of the
techno-cultural wave, in which the dominance of